Proposal of analyzing Hershey's stock price and this firm Essay

Proposal of analyzing Hershey's stock price and this firm - Essay Example Using the results of the following report, my recommendation will be to invest into the Hershey stocks, as the company’s performance in the industry is commendable as well as its stock’s performance. After thoroughly analyzing the stocks of Hershey Company, I would note that the company has a potential for a continued appreciation for the value of its stock price in the stock market. However, my analyst recommendation in overall would be a buy of the shares and not a strong purchse for the stocks of the company. The reason for this is due to the rapid increase in the company’s share price and a relatively high P/E ratio. My recommendations based on my review of the company’s financial indicators, its opportunities for future growth and its comparison to the main competitors in the field (Fridson, Martin and Fernando 75). A detailed analysis that led to the drawing of my conclusion is as discussed in the report below. Brief description of Hershey Company Th e Hershey Chocolate Company is a US-based firm that is incorporated according to the laws of the State of Delaware. However, the company was founded in 1894 by Milton S. Hershey. Since that time, the company has remained as the leading manufacturer of chocolates and other sugary confectionaries, and has a marketing base of about 42.5% in North America. The company has several wholly-owned subsidiaries and entities to which it has a major controlling interest. This company is also the major and largest producer of superiority chocolate in North America and leads globally in chocolate and sugar confectionery production. The company functions as a single reportable segment in the manufacture, marketing, sale and distribution of the products under various brand names. The company is founded on the basis and principles of returning back to the community in which it operates in through corporate social responsibility (Brigham, Eugene and Michael 120). The amount of revenue that the compan y generates equals nearly to $6billion annually and has a current employment base of about 14,000 employees across all its subsidiaries. Over the years, the company has portrayed consistency in its growth patterns both in terms of market share and the market holdings. It has accumulated a large amount of wealth which have seen it trade perfectly in the stock market. Through this, the company has been able to earn itself a positive image and reputation both nationally and internationally following the various innovation programmes it has invested into. One such innovation programme is that of the ‘Innovative Cocoa – Link Mobile Technology Programme’ that was so far expanded to Cote d’Ivoire in May 2013. However, the company’s growth is expected to continue as a result of the announcement that it will price $250million, 2.625% notes by the year 2023. Recent developments in Hershey In the recent past, Hershey Co. has had several developments that have been witnessed through acquisitions of other small firms thus, turning them into its subsidiaries. For instance, in the year 1996, Hershey purchased the operations of America in Leaf Candy Company. In 1999, the company diversified and divested its Pasta group into several equity partners in a bid to form the New World Pasta Co. currently known as Ebro Foods. In 2002, the public became aware of the intention of Hershey Trust Foundation that was seeking to sell its